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We Take Our Job Seriously: PPC Policy Enforcement and Monitoring
We generally use the following PPC Policy: "Affiliates may not bid on tradenames (or misspellings). Affiliates may use the tradenames in ads and may use the destination URL in the advertising links." Also, we always finalize the PPC policy prior to the launch of the affiliate campaign.
eAccountableOPM takes enforcing these policies seriously. If a violation occurs, typically our clients send us an email, along with the affiliate ID, and we respond with a "cease and desist" email to the offending affiliate. Our experience shows this usually results in instant compliance with the keyword policy.
In cases where clients can’t easily monitor the keyword policies, eAccountableOPM has entered into a relationship with third party tracking companies to provide monitoring services. These solutions streamline the keyword policy monitoring process - making it easy for all parties to ensure compliance.
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